Meet the team

  • Leah Siepel

    FOUNDER

    Leah Siepel is a thought leader in the field of education, bringing perspectives from ed-tech start-ups, higher education administration, and classroom teaching in NYC public schools to her work with clients, speaking engagements, and writing.

    She has one foot in the present and the other in the future, always keeping in mind that every choice an institution makes today effectively shapes what comes next.

    Leah is the former Director of Instructional Design at The Juilliard School and was a Senior Instructional Designer at Amplify Learning. She has taught at New York University, New School University, Adelphi University, and the Internationals Network for Public Schools. Leah has an MA in Education, a BA in History and Psychology, a background in modern dance, and a love of writing and the visual arts. She lives north of New York City with her husband, son, and two very fluffy cats.

  • Sara Hashim

    DIRECTOR DESIGN & FACILITATION

    Sara is an award-winning Creative, Designer and Facilitator who specializes in guiding brands, businesses, and individuals to create beautiful, tangible spaces for ideas to thrive.

    With nearly two decades of experience and a Master's in Design from the Pratt Institute in New York, Sara has balanced both scale and depth in her work in a wide variety of projects and jobs. She has worked closely with institutions such as The Harvard School of Education, The College Board, NYU, The New York Botanical Garden, and brands such as Nike, Google and Johnson & Johnson.

    Keeping one foot always in the classroom, Sara teaches an Innovations in Marketing course at New York University, exploring new paradigms in innovation, brand engagement, and creative strategy.

  • Liz Theirs

    TECHNICAL LEAD & CONTENT PRODUCER

    Liz has worked on a wide range of digital projects for companies like Amplify, the New York Botanical Garden, Viacom, MoMA, UCB, and Pixar. She has applied her production mindset and problem-solving skills to product launches, network rebrands, LMS adoptions, and CMS development. She specializes in production, media management, and instructional design.

  • Jennifer Ball

    SENIOR LEARNING EXPERIENCE DESIGNER

    Jennifer is a curriculum development expert and digital producer with over 20 years of experience in shaping impactful education programs and creating interactive learning experiences.

    She has led the development of mental health education programs for veterans and AI-powered training simulations for ReflexAI, focusing on crisis response and healthcare. Her expertise extends to scaling mental health volunteer programs and developing nationally-accredited curricula, particularly during her tenure at The Trevor Project and Crisis Text Line.

    Additionally, Jennifer has shaped K-12 educational products, notably leading the creation of a Common Core English Language Arts curriculum at Amplify Education, benefiting millions of students across the U.S.